Branding

The Danger of Linking Yourself to Your Brand

If you are too far at the forefront of your brand, here's what you need to consider.

Zaheer Dodhia

· 6 min read

4 Ways to Build Brand Loyalty as the Economy Opens Back Up

With many communities loosening restrictions on how businesses can operate, now is no time to rest on your laurels. Instead, work to build brand loyalty.

John Boitnott

· 5 min read

Reviving the Sun: Luis Miguel and his relaunch campaign

The life of Luis Miguel, undisputed icon of Mexican pop culture, is on everyone's lips in the super popular Netflix series that seems to be an effort to revive his career. What can we learn from it and its relaunch?

Eduardo Scheffler Zawadzki

· 8 min read

The Unwritten Rules of Naming Your Business

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.

Brad Flowers

· 5 min read

3 Ways You're Killing Your Brand

You know you're better than your competitors. Everyone else should know it too. But if you don't get your brand right, you may kill your shot.

Almira Bardai

· 6 min read

7 Ways to Make an Unforgettable Business Name

Want people to remember your business's name? These seven strategies can help.

Brad Flowers

· 6 min read

6 Things Every New Consultant Should Know

Are you a consultant or freelancer? That's the first question.

STACEY WILLIAMS

· 6 min read

4 Branding Strategies Every Startup Founder Should Know About

Having a solid branding strategy is key for a smooth launch.

Zaheer Dodhia

· 6 min read

Brad Flowers

· 5 min read

How to Test and Choose the Best Name for Your Business

You want to trust your gut – but this test can help confirm that the name you like is right for your business.

Brad Flowers

· 6 min read

Dear Brit: Should I Name My Company After Myself?

In her column for 'Entrepreneur,' Brit Morin talks about her decision to name Brit + Co after herself, and advises on looking at big picture motivations when building a brand.

Brit Morin

· 4 min read

Why you should give Clubhouse a try

Clubhouse is a platform where the conversation can be recovered, without distracting emojis, texts, photos or videos.

Ismael El-Qudsi

· 4 min read